Looker - Avis

Looker est un outil BI, réputé pour sa facilité d'utilisation, vous permettant d'analyser des données et de créer des tableaux

Sa personnalisation et l'analyse des données avancées nécessite des compétences supplémentaires

La flexibilité de Looker et sa capacité à se connecter à plusieurs sources de données en font un choix idéal pour centraliser et harmoniser nos informations marketing. Son interface conviviale et ses fonctionnalités de collaboration facilitent le partage des données et la communication entre nos différentes équipes

Une vitesse de traitement des données ralentie par des ensembles de données qui peuvent être volumineux

Gratuit, fonctionne avec énormément de sources de données, et très simples à utiliser (intuitif). Sans être expert en analytics, il est possible de faire des dashboards assez jolis très simplement.

Le connecteur GA4 dispose d'un système de quota qui empêche l'utilisation avec des sites à fort trafic.

Un outil robuste pour supporter de nombreux dashboards

Nécessite des compétences particulières comme tout standard marché

Looker offre une interface conviviale pour explorer et visualiser les données, ce qui facilite la découverte d'insights pour la création de recommandations. En utilisation l'outil, nous bénéficions d'une flexibilité pour personnaliser les tableaux de bord et les visualisations pour répondre aux besoins spécifiques de l'entreprise ou du business. Le plus grand avantage réside dans les intégrations de données tiers, il peut être intégré avec d'autres outils d'entreprise, tels que des systèmes de gestion de la base de données et des plateformes d'analyse de données, ce qui permet une analyse plus complète et pertinente.

Looker peut être complexe à utiliser pour les utilisateurs qui n'ont pas une solide connaissance en matière d'analyse de données, ce qui peut nécessiter une formation supplémentaire. Pour chaque outil de datavisualisation, il y a des dépendances quant à la qualité et à la collecte de la donnée entrante. La qualité des visualisations et des insights dépend directement de la qualité des données en entrée, ce qui peut rendre difficile l'obtention de résultats fiables si les données sont incomplètes ou incorrectes.

This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models.

The set features have been working effectively based on company targets in data governance.

I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy.

The only downside is that at times the performance is slow and the loading time is sometimes long

It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi

They can ad some more personalizations for the dashboards

Great data visualisation tool for showing my clients their data in a smarter and more intelligent way

The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.

I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data

The cost is pricy compared to other alternatives doing the same task

Connecting different sources or importing data is very easy and you are sure that data is always up to date. Another important feature for me is that you can share these reports with other or you can export them.

Creating a dashboard with all you need can be a little complicated for the first time.

The biggest feature for me is the ability to import different data from different sources. Creating a dashboard with all the data you need gives you a better picture of your activity, which is easier to analyze. It offers many types of charts and graphs where you can integrate data from different sources easily. Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF.

No cons for Looker, I wish more apps would allow users to export data to Looker automatically.

I like that the tool is easy to use even for non technical members which help visualize our organization data.

Compared to other alternatives it lacks flexibility

The most important feature for me is that you can import all sort of data into looker. After importing creating a dashboard with information you need, charts and graphs is a easy thing. When needed I share my dashboard with colleague and partners, is easy to share any report or export in a PDF and sent it.

There are no cons for Looker, everything is works good and ... free.

I really like Looker because is easy to import data from external sources and organize it the way you like it. Making graphs and charts are is easy with the imported data.

No cons for Looker, everything works good.

The most I like that you can import data from different sources. Making charts and graphs from all data you have allows you to do very accurate prediction on the business. Sharing the reports with different colleagues from other departments is easy and important.

Is a little complicated until you come to the final dashboard design, too many options (might be only me).

Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.

Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.

Looker is the best data source retriever I have ever used. high level of compatibility with the data sources.

When linked to using more than one source of information, it results in a slowdown Dashboard.

Even non-technical users can analyze data with this software. Very easy to use.

Impossible to access data without an Internet connection which may hinder remote work.

Intuitive interface makes team collaboration and report transfer easy

Unfortunately, the data collected are only available online.

user friendly software with robust capabilities

Long waiting times to load reports sometimes