Salesforce Marketing Cloud Account Engagement - Avis

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Pardot is quite expensive and really advance to manage.

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance.

One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets.

Form handlers, automation/workflow builder, not much else.

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future.

While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included.

One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.

The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.

You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.

It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Pardot is rather expensive and probably not suitable for small enterprises.

The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.

Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.